The report “Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail and Consumer Goods) , travel and hospitality) and region – Global forecast to 2026 “has been added to ResearchAndMarkets.com offer.

The global cloud advertising market size is expected to grow at a CAGR of 19.6% during the forecast period, reaching USD 6.7 billion by 2026 from USD 2.7 billion in 2021.

Marketing has changed a lot over the past decade; new forms of marketing have taken over with constantly evolving tools. Marketers can target the specific customer they want from the comfort of their own homes.

External marketing is no longer the only medium to reach the target audience; these days marketers can market their products and services to the target audience they love. Different forms of marketing can help end users reach the exact type of customer they want.

Different types of marketing like social media marketing, email marketing etc. help end users to analyze target audience. Data analysis provides marketers with precise details about their target audience so that advertising can be optimized and lead to effective results. This growing demand for targeted marketing and consumer analytics is driving the growth of the cloud advertising market.

Platforms segment is expected to hold larger market size during the forecast period.

The cloud advertising market, by component, covers platforms and services. The platforms segment is expected to hold the largest market share during the forecast period. Cloud advertising helps businesses build, manage and execute customer engagement to drive revenue growth across industries.

The platforms allow organizations to create personalized and automated web marketing campaigns across all touchpoints, such as email, social media, web, and mobile. They handle the repetitive tasks associated with campaign tracking and send one-pagers and emails at regular intervals. They also provide integrated data, create client profiles, provide instant content delivery and reporting, and help collaborate with other team members.

The platforms have a full set of marketing tools, such as omnichannel campaign management, content management, data management, testing and personalization, and analytics. They offer capabilities like AI technology to analyze real-time consumer data and change what content to display. Cloud advertising uses data science and machine learning algorithms to drive conversion, visitor engagement, and loyalty.

The public cloud segment is expected to hold the largest market share in 2020

The deployment model segment includes public cloud and private cloud. The public cloud segment holds the largest market share in 2021. The public cloud is built on the cloud computing model, which shares resources (such as processors, servers, and racks) among various companies, depending on Requirement. In the public deployment model, various resources, such as applications, storage, virtual servers, and hardware, are available to corporate clients over the Internet.

The services offered on the public deployment model are either free or on subscription. The benefits of using the public cloud include simplicity and ease of deployment. Additionally, the initial investment required for this deployment is minimal, and there are no responsibilities involved in managing the infrastructure.

The public cloud offers various benefits to organizations; these include scalability, reliability, flexibility, utility type costs, and location independence services. The primary concern with public cloud is data security, and for this reason, many companies are turning to private and hybrid cloud models for their cloud operations.

North America will hold the largest market size and Asia-Pacific (APAC) will experience faster growth during the forecast period

Geographic analysis of cloud advertising market includes five major regions: North America, Europe, APAC, MEA, and Latin America. Among all the regions, North America is expected to hold the largest market size in 2021, and the trend is expected to continue through 2026. The region is expected to hold the largest market size, as cloud marketing technology is there. is already strongly present. It constitutes the developed economies: the United States and Canada.

The early adoption of digital marketing, the presence of leading players and the globalization of cloud services in North America are expected to drive the cloud advertising market. Companies in the region are investing heavily in digital marketing initiatives and improving the customer experience.

In North America, the percentage of social media users, smartphone users and ad spend is unusually high compared to other regions. The penetration of mobile devices in the United States is over 90%, followed by Canada. It provides marketers with a solid channel to target potential customers. Verticals, including consumer goods and retail, as well as media and entertainment, are expected to invest in cloud marketing technology. Growing demand for personalized content and experience would further drive adoption in North America.

Vendors have adopted several organic and inorganic growth strategies, such as new product launch and enhancement, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the cloud advertising market. . They have adopted a combination of organic and inorganic growth strategies to expand their customer base and market share.

Premium previews

  • Shifting from Traditional Advertising to Online Advertising, Growing Impact of Internet Users and Consumption of Digital Media to Drive Demand for Cloud Advertising

  • Campaign Management Segment to Hold Largest Market Size in 2021

  • Public cloud to hold larger market size during forecast period

  • Retail and consumer goods vertical will hold the largest market share during the forecast period

  • Asia-Pacific to become best market for investments over the next five years

Market dynamics

Conductors

  • Growing adoption of cloud services

  • Growing need for targeted marketing and consumer analytics

  • Better return on investment (King) and cost optimization

Constraints

  • Data security concerns and strict cloud regulations

Opportunities

  • Switch from traditional advertising to online advertising

  • Growing impact of Internet users and digital media consumption

Challenges

  • Efficient use of data

  • Poor infrastructure in some developing and underdeveloped countries

Case study analysis

  • Use case 1: Sitecore

  • Use case 2: Salesforce

Technological analysis

  • Big Data and Analytics

  • Block chain

  • Machine learning

  • Artificial intelligence

Company Profiles

Key players

  • Adobe

  • Oracle

  • Selling power

  • Google

  • IBM

  • Sap

  • Acquia

  • Basis of application

  • Experiential

  • Kubient

Other players

  • Fico

  • Hubspot

  • Imagine the communication

  • Inmobi

  • Marine software

  • Sitecore

  • Mediamath

  • Nielsen

  • Pega

  • Sailthru

For more information on this report, visit https://www.researchandmarkets.com/r/en5uwu


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