PANIC shoppers are clearing shelves for Christmas – even though there are still 74 days left.
Sales of frozen turkeys in Iceland increased by 409% year-on-year and those of mince by 10%.
The chain is also launching its range of Christmas seals two weeks earlier to meet demand.
Meanwhile, the Toy Retailers’ Association is warning parents about toy shortages and rising prices.
Customers are concerned that stores are not getting enough stock due to the shortage of truck drivers, so some of them have gone to extremes.
Yasmin Harisha and Alley Einstein talk to three moms who have already prepared everything for Christmas.
“I FILLED TWO CARTS WITH HOLIDAY FOOD”
PART-TIME administrative assistant Pat Smith, 26, spent £ 2,000 on stocking everything from snacks to drinks and gifts for Christmas.
Pat, who lives with his ex-partner and their 20 month old daughter Rose in Grantham, Lancs, says: UNITED KINGDOM.
“In the past three weeks, I have visited six local supermarkets and bought not only a packet of crisps, but real boxes of 24 packs each.
“I made a Christmas and New Year’s shopping list and went to the cheapest stores.
“I filled two carts per visit with festive food and drinks. I even worked when the stores were delivered and offered inexpensive items for sale.
“I have included over 60 bottles of different flavored soft drinks, boxes of beer, wine, candy canes and over 200 packets of crisps for the parties we have with friends and family.
“I also stocked up on chocolates, decorations, nuts, sparkling water and napkins per carton.
“And I bought over 100 rolls of toilet paper in bulk because I think the stores are going to run out.
“To pay for my purchases I used £ 1,000 of my savings and put £ 1,000 on a credit card. Now I have to focus on paying everything.
“It’s not selfish, it’s being prepared. We’ve been through Covid shortages so for me that’s a logical way to think.
“Since Boris Johnson announced gasoline shortages, there has been a shortage of truck drivers and shelves are empty in supermarkets. I knew I had to be sorted four months in advance.
“Now with more and more empty supermarket shelves and parents unable to deliver gifts to their children, I’m glad I started stocking four weeks ago.
“My friends initially thought I was crazy. Now they are asking for the best places to buy items.
“I COULD NOT WEAR MY SON WITHOUT GIFTS”
SINGLE Mother Teia Verazzo spent £ 1,650 on her transport.
The 25-year-old part-time rental agent, who lives in Stamford, Lincs, with his two-year-old son Cole, says: “I’ve made a list of everything I would need for my New Year’s Eve meals. Christmas and Christmas Day.
“I spent £ 150 on dishes for dinner. I bought a chicken to feed eight people, a ham, a roast beef and two dozen pigs in blankets.
“For dessert, I have Christmas pudding, frozen Christmas cake, roulade and tarts.
“I also spent an additional £ 1,500 on gifts, decorations, snacks, diapers, wipes, chocolates and toilet rolls.
“I used £ 700 of my savings and the rest was split between two credit cards.
“I can’t bear to think that my son doesn’t have the gifts he wants or that I can’t give my family anything.”
“PARENT ADVICE: BUY NOW OR MISS OUT”
RACHEL MARSDEN, 43, has already spent £ 2,500 to buy more than 300 Christmas presents.
The former teaching assistant, who is divorced and lives with her children Louis, 24, Jake 19, and Sienna, three, in Leeds, says: “I had a feeling in July that there would be shortages in due to Brexit and a shortage of truck drivers, so I bought early.
“My advice to parents is to buy now or not. So far I’ve stocked 100 gifts for Sienna, including Barbies and the Sylvanian Families Amusement Park, which is now sold out.
“For the boys, a PlayStation 5 plus games, controllers and a streaming kit are included.
“Jake is a Build-A-Bear collector and I managed to get the entire Pokémon collection. I also have all of my decorations and wrapping paper.
“To save the money I need, I left without myself this year. Right now, it’s the survival of the fittest.